Preparing for a Cookie-less World

Amid increased privacy legislation, as well as hefty fines for Big Tech, the adtech world is racing to adapt to a world without third-party cookies. In a bid to evade sanction, brands are pioneering first-party data and finding ways to create new value at the same time. At Preparing for a Cookie-less World, senior industry leaders shared their insights, ideas and expertise on the next frontier of customer experience and relationships. Created for CxOs, senior IT business leaders, IT management and practitioners in the UK and Ireland, this panel briefing draws on guests’ expertise across technology and marketing to explore the next frontier of customer experience and relationships. 

Building Customer Trust

Can you enhance trust with customers while increasing revenue? Are consumers comfortable with greater data collection, and what will they demand in return?

Growing Revenue

What is a customer data platform, and how does it harness omnichannel analytics? How can brands incentivise customers to share data?

Looking Ahead

Which is the bigger threat: future privacy regulations, or innovation by Big Tech? How can brands innovate while adhering to present and future regulations?

FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.

© Financial Times Live

FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice